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[D-Planner Implementation Case] Marketing Support Company

[D-Planner Implementation Case] Marketing Support Company

Quantifying emotions to solve customer challenges! Here are examples of how creativity can now be explained with numbers rather than just intuition.

We would like to introduce a case study where DNP Communication Design Co., Ltd. implemented the creative evaluation solution "D-Planner." In the business of content creation, many stakeholders are involved, which often leads to confusion in judging the quality of creativity. As a result of seeking objective and fair metrics, they arrived at "D-Planner." After implementation, they were able to explain creativity not by intuition but through numerical data, solidifying the basis for production. The "subtraction" of information can also be explained based on quantitative analysis results, making it easier to convey intentions. [Case Overview (Partial)] ■ Implementing Company: DNP Communication Design Co., Ltd. ■ Challenge: Frequent confusion in judging the quality of creativity ■ Solution: Creativity can be explained numerically, solidifying the basis for production *For more details, please download the PDF or feel free to contact us.

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[D-Planner Implementation Case] Sony Bank Inc.

[D-Planner Implementation Case] Sony Bank Inc.

Visualizing the creativity that is difficult to quantify! A bridge of creation connected by a common language.

We would like to introduce a case study of the implementation of the creative evaluation solution "D-Planner" at Sony Bank Inc. The marketing department and the production side have different expectations for the creative work, and it was necessary to quantify the production side's requests in order to discuss them at a common table. After the introduction of "D-Planner," we were able to score and visualize the attitude changes of consumers who viewed the creative, allowing for constructive discussions on improvement points based on the visualized outputs. [Case Overview (Partial)] ■ Implementing Company: Sony Bank Inc. ■ Challenge: It is difficult to predict the reactions of consumers who see the advertisement in advance. ■ Solution: We can score and visualize the attitude changes of consumers who view the creative. *For more details, please download the PDF or feel free to contact us.

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  • CG Design

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